Choosing the First New Region
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Prismora, a contact-lens manufacturer and retailer based in western India. It wants to expand into North, South and East India over the next five years. What go-to-market strategy should it use, and which region should it enter first?
Objective
A good answer must size the regional opportunity, recommend an entry sequence using near-term contribution and longer-term growth, and propose a differentiated go-to-market strategy for corrective and fashion lenses.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.