A Catalogue Across Borders

Your client, Mosaic Market, is a mid-sized e-commerce marketplace established in a large domestic market with a broad assortment across fashion, electronics, home goods and general merchandise. It wants to enter a new country, but it cannot onboard any local sellers and can offer only products already carried by its existing sellers. How should it approach the entry?

Establish whether a low-risk entry can test demand under the seller constraint, identify a differentiated proposition and workable operating model, and define evidence-based criteria for further investment.