A New Home for Glass Capacity
market entry
India-specific
Set in Germany, India and Vietnam; the figures and context are India’s.What this case is about
Your client is a European glass bottle manufacturer with two factories in Germany. Demand for its bottles is rising, and management is considering a third factory in Germany, India or Vietnam. Should it add capacity, and if so, where and how?
Objective
Determine whether the client should add capacity, how to bridge demand before a new plant is ready, and which location best serves its immediate European market while managing downside utilization risk.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Reading the data
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.