Two Regions, One Launch
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Tilgold Oils, an India-based edible-oil manufacturer with approximately 98 percent share in Southern India, where the market is saturated. The company wants to expand into North, East, West and Central India, but can launch in only two regions initially. The CEO wants to know which two regions to enter first and what go-to-market strategy to use.
Objective
Select the two strongest regions for initial entry, support the choice with market, category and competitive evidence, and recommend a tailored product, distribution and marketing strategy for each.
Skills this case tests
Structuring the problem
Reading the data
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.