The 15-Minute Food Launch
market entry
What this case is about
Your client is Lunchloom, a food delivery platform that connects customers with restaurants and kitchens. It is considering a 10-to-15-minute delivery offer focused on quick-prep and ready-made foods, starting with a pilot. The client wants incremental growth while keeping unit economics viable. How should it go to market, and how should it decide whether to scale?
Objective
Recommend a focused go-to-market and pilot plan that balances speed, customer demand, operational feasibility, and contribution margin, with clear criteria for expansion.
Skills this case tests
Structuring the problem
Judgement and recommendation
Reading the data
Working the numbers
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.