Taviko's India Entry Decision
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Taviko is a Southeast Asian fast-fashion e-commerce business that sells apparel, footwear and accessories for men and women. It operates in five countries and is considering entering India. The leadership team wants to know whether to enter and, if so, which entry route to choose.
Objective
Recommend whether Taviko should enter India and which entry route best meets its year-five return hurdle, while accounting for market attractiveness, execution requirements and risk.
Skills this case tests
Communicating clearly
Reading the data
Judgement and recommendation
Working the numbers
Structuring the problem
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.