The Heritage Hotel Bet
market entry
India-specific
Set in Jodhpur, India; the figures and context are India’s.What this case is about
Your client is Sandstone Hotels, a premium full-service hotel chain. It is considering entering Jodhpur and wants to grow its presence there. What should it do?
Objective
Establish whether Jodhpur offers an attractive opportunity, recommend an entry model that balances market learning with operational control, and explain how the client should scale.
Skills this case tests
Structuring the problem
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.