The Paint Platform Decision
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
A cement manufacturer is considering entering the paint industry, either by acquiring a paint producer or building its own business. How should it evaluate the opportunity and decide between the two routes?
Objective
Assess the paint market, value creation potential, execution risks and financial implications to recommend whether to acquire, enter organically or defer the decision.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.