Rep Rate
pricing
India-specific
Set in North Campus, New Delhi, India; the figures and context are India’s.What this case is about
Your client is a fitness company planning to open a gym in North Campus, New Delhi. They want your help deciding what monthly subscription rate to charge.
Objective
Recommend a monthly subscription rate that supports profit maximization, using the cost floor, customer value, and competitor pricing while recognizing what cannot be established without price-response data.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.