The Dinosaur Auction
pricing
What this case is about
Your client operates a zoo and an amusement park in Singapore and plans to bid for the world's only pair of dinosaurs, which are about to hatch. Businesses and governments from around the world are also competing. The client wants the dinosaurs to increase zoo footfall and profits, and asks you to recommend an appropriate bid.
Objective
Determine the bid the zoo can support from incremental revenue after non-bid costs and its target margin, while checking that the figures being compared cover the same time period.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.