Pricing the Electric Car Battery Swap
pricing
India-specific
Set in Delhi NCR, India; the figures and context are India’s.What this case is about
Your client, Ekam Motors, is launching a new electric four-wheeler in Delhi. Alongside charging at home or at public chargers, the car's battery can be swapped at stations operated by the OEM. The company wants to set an optimal price per swap for its initial launch.
Objective
Recommend an initial per-swap price grounded in customer value, check it against the cost structure, and identify whether different usage patterns call for different offers.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.