Fast Delivery, Fair Price
pricing
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is JaldiBasket, a leading quick-commerce company operating across India. It plans to launch a paid membership and wants to set the optimal monthly price.
Objective
Recommend a monthly price and supporting guardrails that balance adoption with the at least 25 percent margin goal, using segment economics, competitor value, and incremental order contribution.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Reading the data
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.