Pricing the Grandmaster Showcase
pricing
India-specific
Set in Ahmedabad, India; the figures and context are India’s.What this case is about
Your client, Chaturang Live, is an Ahmedabad event organizer putting on a seven-day chess festival, including a Masters event with eight international grandmasters. Both Open tournament participants and members of the public need tickets to watch the Masters. The client wants to set a ticket-pricing strategy that maximizes profit from the event.
Objective
Recommend a ticket-pricing and inventory-release strategy that captures different willingness to pay while accounting for seat capacity, variable costs, fixed costs, and the limits of ticket revenue.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.