Pricing the Time Jump
pricing
India-specific
Set in India; the figures and context are India’s.What this case is about
Our client, Zelvani, is a technology company that has developed a machine that can transport people and goods around the world. They want to introduce a pricing model for the service. How would you recommend they price it and which customers should they target first?
Objective
Recommend a pricing approach and initial customer segment, using a defensible estimate of the value the service creates and identifying what must be validated before launch.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.