A Fare Above the Deccan
pricing
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client, Tivra Aviation, is preparing to launch a helicopter taxi service between Pune and Mumbai. It wants your advice on what fare to charge for the service.
Objective
Recommend a fare per passenger journey that can achieve first-year break-even under realistic operating assumptions, and explain how to validate it against customer value and available benchmarks.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Reading the data
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.