Pricing the Premium Cabin
pricing
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Altair Airways, a full-service carrier serving domestic Indian routes. It is setting prices for Premium Economy and Business Class and wants a defensible way to determine the fare premium for each. How would you approach the pricing?
Objective
Establish a pricing method and explain how to measure and validate passenger willingness to pay for each cabin's benefits, using economy fares, competitor prices, and costs as relevant checks.
Skills this case tests
Structuring the problem
Reading the data
Judgement and recommendation
Working the numbers
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.