Energy at the Crease
profitability
India-specific
Set in Ahmedabad, India; the figures and context are India’s.What this case is about
Your client is a multi-national energy drink manufacturer planning to set up a kiosk at Motera stadium in Ahmedabad during a 5 match India-England T20 series in 2021. The client wants you to evaluate whether it would be profitable to do so.
Objective
Determine if setting up a kiosk at Motera stadium would be profitable for the client and provide a recommendation.
Skills this case tests
Structuring the problem
Working the numbers
Reading the data
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.