The ATM Profit Puzzle
profitability
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a retail bank with an ATM division whose profits have been falling. The bank wants you to diagnose the causes and recommend what it should do.
Objective
Establish how customer migration and ATM usage affect interchange revenue and costs, then recommend practical actions while acknowledging the financial impact of each driver is not quantified.
Skills this case tests
Structuring the problem
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.