Margin Slippage at Vardhan Generics
profitability
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Vardhan Generics, a mid-sized Indian pharmaceutical company that primarily makes and sells branded generic medicines. Its profit margin has recently declined. The leadership wants you to diagnose the cause and recommend practical actions.
Objective
Establish why profit margin has fallen, identify the operational cause of stagnant revenue despite rising demand, and recommend immediate and longer-term actions.
Skills this case tests
Structuring the problem
Reading the data
Judgement and recommendation
Communicating clearly
Working the numbers
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.