The Colaba Referral Shift
profitability
India-specific
Set in Mumbai, India; the figures and context are India’s.What this case is about
Your client is Sparrow Diagnostics, a diagnostic testing chain in Mumbai. Profitability has declined recently, and its leadership wants to understand why and what to do.
Objective
Identify what is driving the decline at the affected center and recommend practical ways to restore and diversify patient demand.
Skills this case tests
Structuring the problem
Reading the data
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.