Protecting Grade in Apple Exports
profitability
India-specific
Set in Himachal Pradesh, India; the figures and context are India’s.What this case is about
Your client is Rohru Valley Orchards, a large apple grower in Himachal Pradesh. Over the last two seasons, profits have fallen even though export volumes have stayed about the same. The client wants you to diagnose the cause and recommend ways to restore profitability.
Objective
Identify the main driver of the profit decline and recommend practical steps to improve apple quality, reduce losses, and recover profitability.
Skills this case tests
Structuring the problem
Reading the data
Working the numbers
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.