More Payments, Less Profit
profitability
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is NadiPay, an Indian payments company that operates a UPI app. Transaction volumes have grown by 25%, but profits are declining, and the client wants you to diagnose the issue and recommend how to improve profitability.
Objective
Establish why profit is falling despite transaction growth and recommend practical ways to improve the economics of users and merchants.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.