The Lemon Juice Margin Squeeze
profitability
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Gulmohar Pan & Refreshments, a single owner-run pan shop in a busy local market. Its profitability has fallen over the last few months, and the owner wants to understand why and what to do about it. How would you approach the problem?
Objective
Identify the product line and cost drivers behind the profit decline, then recommend practical actions to restore profitability.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.