The Long-Lasting Fragrance
profitability
What this case is about
Your client is Velaire, a national perfume brand whose profits have declined over the past two years. The client wants you to diagnose the problem and recommend what to do.
Objective
Identify the revenue driver behind the profit decline, connect it to a change in consumer behavior, and recommend actions that protect customer value and margin.
Skills this case tests
Structuring the problem
Reading the data
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.