The Awareness Gap at Raahi Sport
profitability
India-specific
Set in Bengaluru, India; the figures and context are India’s.What this case is about
Your client is Raahi Sport, a sports shoe brand with an offline store on a busy, affluent street in Bengaluru and an online channel. It sells economy and premium models, and revenue has fallen over the last two months. The client wants to understand what is driving the decline and how to reverse it.
Objective
Establish the main cause of the recent revenue decline and recommend a practical, measurable plan to rebuild sales.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.