Two-Sided Turnaround at Monsoon Mug
profitability
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client, Monsoon Mug, is an Indian café chain. Its profitability has declined over the past two years. The leadership wants you to identify the sources of the decline and recommend how to address them.
Objective
Establish the demand and operating-cost drivers behind the profitability decline, then recommend practical actions that address both while protecting the customer experience.
Skills this case tests
Structuring the problem
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.