The Driver App Retention Problem
profitability
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Zipride, an Indian ride-hailing platform. Revenue has declined meaningfully over the past few months. Management wants to understand what is driving the decline and decide how to address it.
Objective
Identify the cause of the revenue decline and recommend practical actions to improve driver retention and completed rides.
Skills this case tests
Structuring the problem
Reading the data
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.