Three's a Crowd

The CEO of Flipkart has approached you to evaluate the opportunity of integrating the Flipkart Fashion division of Flipkart, Myntra, and Jabong together into a single entity. He wants to understand which components of the three businesses should be integrated and which should not. Your client is open to full or partial integration across both frontend and backend operations. Help assess the financial feasibility, operational feasibility, and risks involved with the integration.

Advise the client on the optimal scope and approach for horizontal integration of the three e-commerce fashion businesses to maximize profit and manage risks.