Mart Attack
unconventional
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is C-Mart, the largest discount grocery retailer in West India with 300 stores. The largest discount grocery retailer in North India, N-Mart, recently bought C-Mart's competitor and plans to convert all 200 stores in the West to N-Mart stores. The CEO of C-Mart wants to know if this threat is serious, how they should react, and what your advice for the CEO would be.
Objective
Evaluate whether N-Mart poses a significant threat to C-Mart's market position and profitability in West India and recommend strategic responses.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.