Need for Speed
unconventional
India-specific
Set in India; the figures and context are India’s.What this case is about
Our client is an online grocery company. It currently delivers orders within two days and is considering a new model that promises delivery within 30 minutes. The client wants to know whether it should make this change and, if so, how.
Objective
Determine whether 30-minute delivery is operationally feasible and commercially worth pursuing, and recommend a practical operating model and rollout.
Skills this case tests
Structuring the problem
Judgement and recommendation
Reading the data
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.