Know Your Customer
unconventional
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a retail bank that has recently changed its account-opening process. The new process is failing at a high rate. The bank wants you to diagnose the problem and recommend a fix.
Objective
Identify the step causing the high failure rate in the new savings-account process and recommend a practical fix for it.
Skills this case tests
Structuring the problem
Reading the data
Working the numbers
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.