A New Chapter in Romance
unconventional
India-specific
Set in India; the figures and context are India’s.What this case is about
A leading Indian film studio is considering a follow-up to one of its romance films. The studio wants to strengthen its romance portfolio while earning safe returns. It wants your recommendation on whether to make the film and, if so, whether to retain the original cast or choose new actors.
Objective
Recommend whether the studio should proceed and, if so, how to position the film and select its cast while balancing strategic fit, creative potential, and financial risk.
Skills this case tests
Structuring the problem
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.