A Film’s Exclusive Run
unconventional
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a prominent Indian film producer preparing to release a drama about a sibling relationship. A leading cinema exhibitor proposes an exclusive nationwide arrangement, including all prime slots for 50 days and no OTT release for 10 months. Should the producer accept, and what should drive the decision?
Objective
Assess whether the incremental theatrical exposure justifies the commercial, competitive, operational, legal, and OTT trade-offs, and recommend whether to accept and under what conditions.
Skills this case tests
Structuring the problem
Judgement and recommendation
Working the numbers
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.