The Prescription Queue
unconventional
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a pan-India online pharmacy known for lower-cost generic medicines, with branded options and a savings wallet. App orders have declined, and the client wants to understand what is driving the drop and how to recover. Where would you begin?
Objective
Identify the internal cause of the Search-to-Add-to-Cart decline and recommend practical changes that reduce customer friction without compromising prescription review.
Skills this case tests
Structuring the problem
Reading the data
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.