Choosing a Distribution Partner
unconventional
India-specific
Set in Bannerghatta, Bengaluru, India; the figures and context are India’s.What this case is about
Your client is the area sales manager for Deccan Crest Distillers, a whiskey manufacturer serving outlets in Bannerghatta. Two distribution cartels offer monthly deals: each charges an upfront fee and passes the sales revenue back to the company. The client has a limited budget for the fees and wants to know which cartel to work with this month.
Objective
Recommend the best cartel option that stays within the fee budget, showing how outlet coverage and revenue compare and what should be checked before committing.
Skills this case tests
Communicating clearly
Judgement and recommendation
Working the numbers
Structuring the problem
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.