The Publicity Gambit
unconventional
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client, Mira Sen, is a well-known television actress who works in daily serials. Someone is threatening to release a compromising video of her and is demanding ₹5 crore. As her image consultant, she wants your advice on whether to pay or refuse.
Objective
Recommend whether Mira should pay the demand, using the financial, reputational, personal, and motivational context, and outline a responsible response.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.