The Two Newsrooms
unconventional
India-specific
Set in India; the figures and context are India’s.What this case is about
Samachar House is a pan-India publisher of a legacy national daily that has recently acquired a digital media business. Its leadership wants advice on post-merger integration. What would you clarify, and how would you approach the problem?
Objective
Recommend an operating model and a fair workforce integration plan that support the digital growth opportunity while addressing role overlap and employee integration.
Skills this case tests
Structuring the problem
Judgement and recommendation
Communicating clearly
Working the numbers
Reading the data
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.