A Better Reward at the Pump
unconventional
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is an Indian petrol pump operator that recently introduced a loyalty card to retain customers. The program is not performing as hoped, and the client wants recommendations to make it more attractive. How would you assess the customer proposition and improve it?
Objective
Establish why the loyalty proposition is underperforming and recommend practical improvements to its value, convenience, and redemption experience.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.