A Launch Strategy for Nabhika
unconventional
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Nabhika Launch Systems, a private Indian space-launch startup targeting the smallsat market. It must decide whether to invest in reusable rocket technology or compete on cost with expendable vehicles. The founders want a profitable, sustainable business over the next seven to ten years while preserving their long-term position. What should they do?
Objective
Recommend a launch model for the near term and a clear, economically grounded trigger for investing in full reusability, while addressing market fit, capital needs, and execution risks.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.