Merchant Momentum
unconventional
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Kavora, a digital payments provider in India preparing to scale a new platform for MSMEs. The company wants to grow its merchant base and understand how to encourage merchants to keep using the platform. How should Kavora approach the opportunity and what should it recommend?
Objective
Recommend which MSME segments to prioritize, how to acquire merchants at scale, and how to build a differentiated proposition that drives continued usage.
Skills this case tests
Structuring the problem
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.