Bringing Hidden Heritage to Life

Your client is the Virasat Heritage Authority, India's national steward of protected historic sites. It has seen visitor numbers fall at smaller, lesser-known monuments, leaving them with less funding for upkeep and preservation. The authority wants to increase visitor engagement and build a financially sustainable model, with more visitors as the main lever but not the only one.

Recommend a practical, conservation-conscious strategy to improve visitor engagement and establish a financially sustainable model that can be tested before it is scaled.