Making Transfers Easier
unconventional
What this case is about
Wexley Bank, a large US retail bank, has launched a new interface for its digital banking service. Leaders want to know whether it genuinely improves customer outcomes, not merely whether it looks better. How would you evaluate its effectiveness and advise on a broader rollout?
Objective
Establish a practical way to diagnose the interface’s impact, test whether it causes better outcomes, and check that results hold across customer groups before recommending a rollout.
Skills this case tests
Structuring the problem
Reading the data
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.