A Vision for Tiffin Tap
unconventional
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Tiffin Tap, a food-delivery platform in India. Its CEO wants a long-term vision for the business and a concise vision statement. How would you develop a vision that gives Tiffin Tap direction and inspires the people and partners it depends on?
Objective
Establish a concise, aspirational vision that aligns stakeholder value while distinguishing the vision from the strategy and initiatives needed to deliver it.
Skills this case tests
Structuring the problem
Communicating clearly
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.