Choosing a Second Smartphone Plant
unconventional
India-specific
Set in Asia-Pacific: India, Vietnam, and Indonesia; the figures and context are India’s.What this case is about
Your client is Quartzline Devices, a leading premium smartphone manufacturer. It is planning a new plant in Asia and wants your help choosing the location that best meets its objectives.
Objective
Recommend a country for the new plant by balancing market access, differentiated political and IP risks, delivered cost, export flexibility, and execution feasibility.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
Reading the data
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.